The folded IRC is an interesting way to encourage folks to purchase products, allowing them to take the coupon off and use it right away. You will, however, want to create an item that will maximize the returns on your printing investment. Here are four tips for getting the most out of a folded IRC.
Make a Clear Appeal
People do not spend a lot of time thinking hard about the logic behind what a tiny piece of paper is telling them to do. If you want someone to act on the appeal of the IRC, it has to require simple math they can do while standing in a store aisle. For example, a $5 bottle of shampoo should include a coupon for $2 off.
Avoid the temptation to get into more complex appeals. The only people who'll likely be interested in a BOGO offer, for example, are established customers. Everyone else will be wondering whether they might end up with two bottles of shampoo they don't want. Keep it simple.
Short Text and Large Fonts
You're not going to get a ton of information onto the front of a folded IRC. If you need to include disclaimers that are longer, that's what the back and small print are for.
A simple font is an ideal option, and make sure it is large. There's a lot to be said for saying something fast like, "$2 OFF!"
Use a Bright Color
One or two very attention-getting colors will create visual interest, and that will ensure that people actually see the IRC. Reds, oranges, and yellows are all great choices because they're warm and the human gaze gravitates towards them.
Make sure the color contrasts appropriately with the text. If you use a dark red background, for example, make sure the text is a light yellow or a white that allows easy reading. A bright orange background might be paired with dark blue text to take advantage of the color wheel theory, too.
Always Get Samples
Ask the printer to provide you with samples, and give them some aggressive tests. Put them on the product to see how well they'll peel or tear away. Take note whenever you see damage to the coupon. Likewise, test how well they hold up to being crumpled and stored. You'll also want to leave them out in the sun to see how well they stand up to UV exposure.Share