With so much of the business environment transitioning to digital storage and information control, something as small as a business card can easily be overlooked or dismissed as irrelevant. The truth is, paper business cards do still have their place, and understanding their benefits will help you to retain the professional advantage over someone who's gone all digital. Here are a few of the reasons why you should keep a business card on hand at all times.
Business Cards Can Set Your Company Apart
With so many different styles, designs and formats for business cards, you can create a custom design that really represents who you are and what your business is about. For example, photography companies can have samples of their images printed on one side of the card or a writer could have personal quotes spotlighted.
You can also make it memorable with bright, vibrant colors and patterns. The more unique your card is, the more likely it is that people will remember your business above others after receiving it. It's important, however, not to let your creativity get in the way of practicality. For example, if your card shape or format is really unique, it may be memorable, but if it won't fit easily in the recipient's wallet, it's likely to be discarded.
Business Cards Reinforce Your First Impression
Exchanging information digitally doesn't have the same object permanence and association that receiving a business card does. When you give someone a business card, you cement that introduction as your first impression. This is because the individual will have that card to look at, and when they do, they'll be reminded of when you met. Because a business card is tangible, it's more likely to form a lasting memory.
Business Cards Are Still Viewed As a Sign of Professionalism
Even in the midst of the digital revolution, there's still something to be said for the person who can pull out a business card to spotlight and reinforce who they are. The investment in business cards can be seen as a sign of established business and professionalism. For people who are new to your type of service, having a business card may automatically add an air of professionalism to your business.
It is often said that the more things change, the more everything stays the same. When it comes to business cards, that statement may actually be true. Despite the digital shift and the use of electronic cards, a printed business card still has a place of honor in the business environment.
To find out more about business card options for your company, check out America North Printers.Share