A surprisingly effective method of getting people to come into your business and check it out is having someone stand outside on nice days and pass out flyers about the business. These flyers can contain coupons or simply information about the company. If people have a physical item to remind them of your business, chances are better that they will come back and see what you have to offer. However, many businesses use this technique. To make the most of the money that you spend printing out flyers and paying someone to hand them out, you want to make sure that your flyers are as eye catching and interesting as possible. Here are some ideas.

1. Make Your Flyer Look Like a Newspaper

One way to increase interest in your flyer is to make it look like a newspaper. This will give the impression that there is a lot of valuable information in your flyer and that people should read it in order to avoid missing out on this information. Have a professional writer create articles that you can put in the flyer about what your company does, cool projects that you have worked on in the past, and an editorial section from a real person who has raved about your products or services. 

2. Make Your Flyer Entirely Coupons

Another option is to print out a flyer that is just coupons. It doesn't matter how good the coupons are, as long as there are one or two coupons that are worth using. All that matters is that the people who accept the flyer on the street see that they can save money by coming to your store with the coupons. People like the thrill of finding and getting deals and having a flyer that is all coupons aggressively makes it clear that your store will offer deals to those who are smart enough to pick up the flyer. You also reduce the risk of people not realizing that your flyer has coupons to practically zero.

3. Make it Look Like a Movie Poster

People like movies. One way to capitalize on this is to make a flyer that is designed to look like a movie poster while still advertising your product. This type of flyer is more effective if you make puns or combine ideas with movies that are currently popular and playing in theaters, or cult classics that people have loved for years. Making your flyer look like a movie poster will help it resonate with some people.

For more information, talk to a company, like Kwik Kopy Business Centers, that offers printing services.