4 Ways Your Business Can Distribute Full-Color Brochures

If you're looking for ideas on how to distribute your full-color brochures, you've come to the right article. There are many different ways to get your brochures into the hands of your target audience, and four of them are referenced below. Keep reading to find out what to do after ordering full-color brochure printing services.

Mail brochures to potential customers

Mailing full-color brochures is a great option if you have the budget to do so. You can either purchase a mailing list or rent one from a full-color brochure printing company.

Including your full-color brochures in direct mail campaigns is an effective way to reach potential customers who may be interested in your products or services. When designing your full-color brochures, be sure to include a call-to-action that encourages recipients to take the next step, such as visiting your website or calling your business.

Leave brochures in public places

Leaving your full-color brochures in high-traffic areas is a great way to get them seen by potential customers. Some ideas of places to leave your brochures include:

  • Local businesses, such as ice cream shops, coffee shops, or bookstores
  • Community centers
  • Libraries
  • Laundromats
  • Apartment or condo bulletin boards

Be sure to ask the business owner or manager before leaving your brochures in any of these locations.

When leaving your full-color brochures in public places, consider placing them in a clear plastic sleeve so they don't become damaged. You may also want to include a business card or contact information so people can easily find your website or social media page.

Give out brochures at trade shows and other events

If your business attends trade shows or other events, full-color brochures offer a practical way to promote your products or services. You can either hand them out to people as they walk by your booth or place them on a table for people to grab as they're walking around.

Including full-color brochures in goodie bags is also an option. Some companies that offer full-color custom brochure printing services can also create goodie bags with company logos or refer you to a business that does.

Send digital copies of brochures to current or potential customers

In addition to physical copies, you can also send digital versions of your business brochures via email or through a link on your website. This is a smart option if you want to save on printing and postage costs or avoid potentially cluttering up landfills.

When sending digital full-color brochures, be sure to include a link to where people can download or view the PDF. You may also want to include a brief message about why you're sending the brochure and how it can benefit the recipient.

If you're looking for ideas on how to distribute your full-color brochures, these four methods are a great place to start. Learn more by contacting a company that provides full-color brochure printing services.